DAMANDIS Bouaani

 Develop Mix strategies by product line, budgets and associated sales forecasts.

 Manage budgets on all elements of the Marketing Mix.

 The implementation of an appropriate action plan to support

the FCTs of each brand by channel (Retail, Wholesale, GMS, CHR and MM).

 Guarantee the consistency of the brands: range, segmentation, packaging, and communication.

 Ensure the correct positioning and consistency of the company's brands (price, promotional offer) between the channels.

 Develop launch plans and monitor the development of new products by being the interface and coordinator between logistics, purchasing, adv and sales.

 Negotiate and coordinate operational marketing actions with partners.

 Track revenue by channel for each brand.

 Optimize the profitability of the brand (cost price, margin).

 Monitor and evaluate VS FCT results

 The design and launch of the global communication plan for each brand.

 Develop pricing structures for new launches.

 Sell in management for each brand.

 Development of Trade plan (GMS, Retail, Wholesale and Atacadao)

 Ensure competitive intelligence and analyze consumer behavior.

MASTER 2 DEGREE: INGENIERIE COMMARCIALE ET MARKETING