Hajar Ichahbane

I'm a Business Communication specialist with a strong foundation in project management and a passion for digital marketing. With a Master’s degree in Business Communication and fluency in Arabic, English, French, and Amazigh, I bring a multicultural and strategic lens to every project I lead. My experience spans corporate communication, digital brand strategy, campaign coordination and International sales management ; always with a focus on clarity, impact, and connection. I enjoy turning complex ideas into compelling messages, managing projects with efficiency and empathy, and using digital tools to engage audiences meaningfully. Whether I’m building a content strategy, analyzing performance metrics, or aligning teams toward a shared goal, I approach each challenge with curiosity, structure, and intention. I'm especially drawn to roles that blend creativity with strategic thinking and that allow me to lead initiatives that drive real, measurable value.

With a Master’s degree in Organizational Communication and a strong background in sales, project coordination, and international development, I have built a versatile career combining strategic communication, business development, and program management.

I have successfully led entrepreneurship and agricultural development programs within the Souss Massa region, managed training sessions and awareness workshops, and implemented communication and branding strategies that enhanced organizational visibility and impact. My experience also includes international sales and marketing, where I represented Moroccan terroir products abroad, negotiated partnerships, and contributed to expanding market reach across different regions.

Throughout my career, I have developed expertise in customer relations, project monitoring, reporting, and business plan development, as well as advanced skills in digital tools, social media management, and performance analysis.

Fluent in English, French and Arabic, with intermediate proficiency in Spanish, I bring an international outlook, strong communication skills, and a results-oriented mindset. My path reflects a deep commitment to connecting people and opportunities, supporting entrepreneurial growth, and promoting sustainable and impactful initiatives.

I hold a Master’s degree in Organizational Communication from the Faculty of Letters and Human Sciences in Agadir, where I developed a deep understanding of communication strategies within institutions and organizations.

Prior to that, I earned a Professional Bachelor’s degree in Applied Foreign Languages and a University Diploma in Agribusiness from the polydisciplinary Faculty of Taroudant, combining linguistic proficiency with technical and analytical skills.

My academic journey reflects a strong interest in communication, international collaboration, and sustainable development, supported by solid scientific and linguistic foundations.