lougrad marwane

I help eCommerce brands maximize revenue from their existing traffic, without increasing ad spend.
As a CRO Expert and Shopify Project Manager, I specialize in diagnosing conversion bottlenecks, designing hypothesis-driven A/B tests, and managing end-to-end Shopify store optimization projects that deliver measurable ROI.

What I bring to the table:
• CRO strategy & execution (A/B testing, multivariate testing, heatmaps, session recordings)
• Shopify store builds, migrations, app integrations & theme customization
• Project management, from scoping and sprint planning to QA and launch
• Data analysis using Google Analytics, Hotjar, VWO, or Optimizely
• UX/UI recommendations grounded in behavioral data

I've worked with brands across DTC, beauty, fashion, Pets, to achieve an average 35% lift in conversion rates.
If you're looking for someone who combines analytical thinking with hands-on Shopify execution

let's connect.