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Nawes Mejri

Nawes Mejri

20 years experience in Sales and Marketing
Casablanca, إقليم الدار البيضاء
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اجتماعي


حول Nawes Mejri:

Performance-driven sales manager with 20 years' experience in sales, channel development, customer marketing and category management.

Skilled negotiator, talent and people developer, effective coach and trainer, strong management experience at all levels from merchandisers to key account and sales territory managers.

Proven to excel in fast-paced environments driven by consumer demand and hyper-competitive markets.

تجربة

Senior Sales Manager, 06/2018 – Current 

Unilever Maghreb - Casablanca 

  • Lead of Key Account managers and national Field team (+100 p.)
  • Golden Customers Management and Negociation
  • Distributor Management for "Ice Cream" and "Baking Aids" Categories
  • Coaching, mentoring and developing skills in channel partner team to underpin successful sales efforts and brillant in-store execution.
  • Monitoring Cash delivery.

 

Trainer for Customer Development Teams, 01/2013 – Current 

Unilever Maghreb - Casablanca 

  • Developed skill-specific training programs to promote Customer Development people development : Selling & Negotiation, Category Management, Shopper Marketing Management, Route To Market Design, Perfect Store & Merchandising, E-Commerce ...

 

E-Commerce Lead, 01/2017 - 12/2019 

Unilever Maghreb - Casablanca 

  • Launch of E-Commerce in Unilever Maghreb
  • Partnership with Jumia, Jumia Food and Glovo
  • Gather product data to upload to online marketplaces in line with new E-Com guidelines.
  • Partnership with a local 3rd party for web analytics tools to track and measure performance and made adjustments to improve retention and conversion.
  • Manage online marketing and promotional calendars by integrating campaigns and monthly promotional offers.

 

Category & Channel Development Manager, 11/2016 - 06/2018 

Unilever Maghreb - Casablanca 

  • Lead of Category & Channel Development team and Shopper Marketing team
  • Route To Market Design and Channels development
  • Design and monitoring of all promotional plans
  • Ownership of the sales forecasting
  • Translate Marketing objectives to channel and customer plans
  • Develop Joint Business Plans for Gold Customers
  • Design a Category Manegement strategy-into-Action for Channels and translate it to simple rules for field force execution
  •  

Customer Marketing & Trade Category Manager, 04/2013 - 12/2014 

Unilever Maghreb - Tunis & Algiers 

  • Develop the Trade Category & Customer Marketing roles in Algeria
  • Develop team capabilities in both Algeria & Tunisia
  • Contribute to increase the business growth and profitability
  • Develop, as a trainer, the capabilities of sales and field teams

 

Customer Marketing & Trade Category Manager , 03/2011 - 03/2013 

Unilever Tunisia and Libya - Tunis 

 

Shopper & Customer Marketing Manager , 11/2006 - 02/2011 

Unilever Tunisia and Libya - Tunis 

 

Purchasing Manager, 08/2005 - 10/2006 

Carrefour Tunisia (UHD) - Tunis 

  • Responsible of the buying of 3 categories
  • Develop categories via a long-term partnershi with key suppliers and joint intiatives in-store
  • Negociation with suplliers on annual contractual terms and monthly promotions

 

Marketing Assistant, 11/2003 - 07/2005 

Carrefour Tunisia (UHD) - Tunis 

التعليم

Bachelor, Marketing, 06/2003

University of Sfax (FSEGS) 

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