Youssef Elamile

An accomplished and highly skilled professional, who has experience in a wide range of fields from
sales, communications to crisis management. I have acquired and developed numerous sales and
managerial techniques, through past work experience with multinational organisations. I have
extensive experience in Crisis and reputation management. Throughout my career, I have developed
strong analytical and strategic skills; I am an excellent communicator, negotiator and possess the
ability to deal and solve problems under highly pressurised situations. I am patient and able to keep
my cool as well as maintain control of delicate situations in a tense environment. I have recently moved
back to the Morocco, after the COVID period and working abroad for a year before the Pandemic.
I am seeking a new challenge in a forward thinking company. 
 

Employment History
August 2010 - April 2019 Crisis Management Image brand and Reputation Director,
- Veolia Morocco
 Management of Public affair and public Relations conflicts.
 Organising meeting and mediations with members of the government regarding the
delegate management contracts renewal.
 Managing difficult and confrontational transitions between government and
Multinational Corporation.
 Supervision of difficult Union Teams in the context of unwanted changes.
 Working with senior management and politics on strategic analyses and solutions for
maintaining social peace.
 Follow up on press releases and various media about the crisis and presenting the
elements of answers to preserve the brand image and corporate reputation.
 Overseeing the communication team involved with the new media tools
October 2007 – December 2008 – Crisis Management Consultant
Client: Summer Media Advice LTD UK, and The Moroccan Government
The mission was to accompany a British client in the closure of one of his biggest
textile production unit in Morocco with nearly 4500 affected workers.
 Working on planning a closure management plan.
 Organising and planning the announcement of the closure to the politics and the
media.
 Preparing internal and external communications strategies.
 Manage and deal with changes in employee behaviours and dealing efficiently with the
employee’s frustration and anger.
 Engaging in dialogue with the various Union leaders.
 Presenting the Union’s leaders the new transition plans, and the government's
suggestions on new job opportunities and careers. Without losing sight that, the risk
of destabilising social peace was at his highest.
October 2006 – July 2007 – Organiser and Event Operations Manager.
Mission: Image repositioning mandate for the National Association of Local Authorities
Of Morocco (ANCLM) and the communal Equipment Fund (FEC) as part of the
Decentralisation process.
 Developing a solution on several axes with total responsibility.
 Creation and organisation of an international Forum dedicated to local authorities
 (FICL)
 Planning the Forum’s infrastructure, setups, programs, conferences, and workshops.
 Introducing partnerships with local and foreign actors to promote the image of the
 Representatives in the framework of the planned activities.
 Arranging Signatures of international conventions, inter-city twinning, conferences,
 Round tables, debates…
 Development of media strategy (media plan) in several media. Preparing the
 Communication campaign and managing press relations.
 Exhibition curator.
October 2004 – March 2006 – Operations Director - Acoustic and Soundproofing Projects- AMS Ltd.
Morocco.
 Acoustic Studies preparation and presentation to senior management, investors and
 Shareholders.
 Dealing with site issues, resolving problems with architects, civil engineers, and
 Different building contracting firms.
 Monitoring and handing out the project to the agreed timeline.
 Overseeing a team of 11 people.
December 1992 – December 1996 - Area Manager-Tandy
InterTAN - London UK
 Best sales achievements of the southern region,
 I concentrated on all aspects of customer services to reach high customer satisfaction
 Developed add-on sales technic to increase the sales volume of the stores.
 Managing and monitoring the business performance of London Southern outlets.
 Setting and achieving profit targets as well as developing and emphasising on specific
products by areas, recruiting and training new salespeople, dealing with day to day
staff issues and KPI.
 I made my team achieve the highest sales volumes in the district for all my
employment period with the company. 

 

Qualifications and trainings
 January 2008 – May 2008: Direction Générale d’Etudes et de Documentations – (DGED) RabatMorocco - Training as a ‘SWAT Team Leader’
 September 1999 – June 2001: MSc in Interactive Multimedia Production - Huddersfield
University
 1993: 4 weeks training for the position of Area Manager position - Tandy Training centre
(Swansea)
 1991: 1 week training course for the position of store Manager - Tandy Training Centre
(Swansea)
 September 1983 – July 1987: Degree in Sound and Acoustic Studies.. School of Audio
Engineering – ‘SAE’ (London)